My creative team was tasked with creating an integrated campaign for client, Olympus of America, that would showcase the exciting and dynamic environment that people could look forward to if they pursued a career with the company. Prospective employees were assured that no matter what role they were filling at Olympus, they were doing something purposeful that helped change and save lives.  The "Do Something with Meaning" campaign included print ads for magazines and outdoors as well as company swag and a website called "The Olympus Lens", which gave you an inside look at the company. I served as copywriter and co-art director on the project.